Add Schema to WordPress How to Get Rich Snippets for Your Site

Have you ever landed on a Google result that includes star ratings? This bit of additional information is called a rich snippet, and the code used to tell the search engine to find that information is called schema markup. When you add schema to WordPress, you can increase the chance that your site gets those eye-catching rich results!While theres no direct ranking boost from schema markup, rich snippets help make your site more visible in the organic search results, which is always a good thing.In this post, well explain more about how schema markup works. Then, well show you how to add schema to WordPress using a simple plugin. rich snippets,  which look like this:Stars arent the only rich snippets youll see, either. For instance, you might see a recipe search result with the number of reviews, calories in the recipe, and the amount of time it takes to complete the dish.This type of rich snippet is great for food blogs.Depending on what type of content you have, youll add differe nt schema markup. Schema markup most commonly shows up in the following:PeopleProductsReviewsRecipesSoftware applicationsEventsVideosArticlesLocal businesses We have a guide for business addresses and other schema info.BooksSo how can you add schema to WordPress for your content? Just follow this guide:Step 1: Install a schema markup pluginSeveral developers have plugins to help you add schema to WordPress. I like the All In One Schema Rich Snippets plugin because of its reputation and support for most rich snippets: Schema All In One Schema Rich Snippets Author(s): Brainstorm ForceCurrent Version: 1.5.6Last Updated: March 12, 2019all-in-one-schemaorg-rich-snippets.1.5.6.zip 82%Ratings 954,422Downloads WP 3.7+Requires To start, install and activate the plugin on your WordPress site, then find the Rich Snippets tab on the left side of your WordPress dashboard.Step 2: Configure and add schema to WordPressTechnically, the schema markup functionality is already added to your WordPress site. However, you can configure what shows up. After that, each post or page you create requires you to specify if youd like to show the schema markup on your search results.On the Rich Snippets page, youll see a configuration tab. Underneath, all of the schema markup types are shown.When you click on one, such as Item Review, several fields are shown, specifying which rich snippets show up on the frontend and on the search results.You dont have to change anything on this page, but its a good idea to know which snippets are showing. In addition, you can remove some of them if needed. For example, you might not want to have a rating or a review date:The customization tab provides colors for you to adjust. Once again, you have the option to leave the presets, but you may want to match the snippet box to your websites branding. This snippet box will appear towards the end of your WordPress post, so thats what youre customizing. It actually has nothing to do with the way your schema markup looks in the search engines.After everything is customized, click on the Update Colors button.Schema markup works wonders for eCommerce websites. You can highlight products through blog post reviews and feature your customer ratings right in the search engine. However, I would recommend removing this checkbox if you have WooCommerce running. The WooCommerce plugin already comes with schema support, so it conflicts by adding a duplicate schema.Step 3: Create or edit a postAs we talked about before, the schema markup doesnt appear for a post/page unless you activate it individually. Therefore, go to Posts Add New, or find a post you already created to add schema to WordPress.Composing your content is the same as always. Type in your title and fill in the text editor with whatever you want. Youll then want to scroll below the text editor to find the schema markup tools.Step 4: Configure rich snippets on the postOnce you find the Configure Rich Snippets module, select th e drop-down menu to see your options. For this tutorial, Im making an Item Review.Each schema markup option is different, but the Item Review schema asks for the reviewers name, item to be reviewed, and a rating.After publishing or previewing the post, you can see the rich snippet towards the bottom of the post:If you want to test whether or not your schema markup is working, you can plug your posts URL into Googles Structured Data Testing Tool.As a second example below, you can see how different the schema markup is for recipes. For example, you have to fill in fields for the time required, nutrition, and ingredients. It even has a spot for an image.Thats how to add schema to WordPressWhile schema markup might not have a direct effect on your WordPress sites SEO, its still a great way to make your content more visible in the organic search results, so its worth taking the time to add it to your site.Do you have any other questions about how to add schema to WordPress? Leave a comme nt and well try to help out! Learn how to add schema markup to your #WordPress site. Get those rich snippets! #tutorial